Solution
A unique brand was created, including a logo that incorporated ReachMD’s established fonts and color palette.
An infographic template was also developed to hold case studies, balancing consistent branding with the provided compelling copy and initiative metrics. The template was designed to be flexible and updated for a number of additional Spotlight On categories.
Responsibilities
✔️ Logo ideation, creation and rollout
✔️ Infographic creation (layout, design, key visuals) and iterations
✔️ Application of brand color palette
✔️ Updated infographic periodically for other studies
Logo Design
Generated designs that reflected the name of the product, taking care to ensure readability at small sizes (email, presentations). Incorporated existing product family branding (fonts, colors) in Adobe Illustrator to produce a bold and unique logo.
Infographic Design
This template, created in Figma, was developed to hold case studies while balancing consistent branding with clear data visualization. The layout was designed to be flexible and modifiable for future studies.
NOTE: This is an example template. All information, numbers, data, and details are for placement only.
Template Iterations
After the initial template was made, two subsequent Spotlight On cases were created to highlight success stories in other treatment spaces.
Results
The new identity gave Spotlight On a professional, recognizable look that reinforced its value within ReachMD’s product suite. The infographic streamlined the creation of materials while showcasing campaign results.
Two additional case studies were produced using the new template, and the Spotlight On logo was added to presentations and client offering visuals.
