Solution
A cohesive visual system was developed, including a brand palette, UI flows, and app interfaces created in Figma and launched as an iOS app. The palette and design elements were carefully chosen to balance the forward-looking nature of AI with the established trust of ReachMD. In addition, email templates and marketing assets were designed to align with the new brand and support a coordinated launch campaign.
Responsibilities
✔️ Layout, appearance, states, and behaviors
✔️ Figma designs, creation & application of design system components
✔️ Application & expansion of brand palette
✔️ Modification and application of logo
✔️ Design hand off and user acceptance testing
✔️ Email design and handoff with Figma
Brand Palette
Built on ReachMD's existing color palette to generate an array of vivid RGB colors in a spectrum of attractive shades.
UI/UX for iOS App
Designed welcome, authentication, and chat flows for an iOS app using Figma. Collaborated in development handoff, user acceptance testing, and periodic app updates.
Email Design, Marketing Assets
Produced key visuals and designed developer-ready emails with Figma.
Clara's brand style and guidelines were applied to an interactive chat interface.
Results
Clara is now used by hundreds of verified medical professionals each month. It has become a core feature on ReachMD’s platform, valued for both its utility and engaging design. The chat interface now supports recommended content within conversations, creating new opportunities for personalization and monetization.
