Solution
The project included a full website interface in Adobe XD, a tailored color palette, and a large volume of video graphics to support the educational library. The interface playlist feature was designed with both digital and printable formats. Additional deliverables included a stakeholder pitch deck and onboarding guides for both patients and clinicians to support adoption.
Responsibilities
✔️ Creation of brand palette product styling, and key visuals
✔️ Application of brand logo and copy
✔️ Website layouts, designs, states, and behaviors
✔️ Design hand off, user acceptance testing
✔️ Video storyboarding and production management
✔️ Video graphic creation and hand off
✔️ Pitch deck and user handout graphics and layout
Brand Palette
Developed a series of web and print-friendly colors in a spectrum of attractive shades
Video Graphics & Storyboarding
Developed storyboards from presentation transcripts. Designed and illustrated custom graphics for animated videos. Collected and modified source graphics to reflect brand palette and style. Oversaw animator hand off and managed production timeline expectations.
Website Design
Designed a website in Adobe XD with features such as robust search and topic filtering behaviors, multiple-choice question flows, video player landing page interface, and a custom playlist creation experience. Provided updated assets and flows as the website expanded.
Pitch Deck (PowerPoint) Design
Applied the My MedEdge brand to an engaging, client-facing promotional PowerPoint
Onboarding Guide Design
Applied the My MedEdge brand and created instructional graphics for a how-to guide aimed at specialists and their patients.
Result
The project delivered a cohesive solution that combined UI, video content, and supporting materials. The patient-centered interface and playlist feature established a mode to onboard recently diagnosed patients with complex diseases, while the consistent visual approach reinforced the brand across the initiative.
