Solution
A comprehensive website design was developed in Figma and quickly transitioned into development to meet the accelerated schedule. A logo and color palette were commissioned and paired with a supporting style guide to establish a consistent brand foundation. Additional assets included splash pages, email templates, and graphics for both the platform and the promotional campaign, ensuring alignment across education and marketing teams.
Responsibilities
✔️ Procurement and application of logo and brand palette
✔️ Procurement of site and marketing copy
✔️ Font and key visuals
✔️ Figma designs, creation & application of design system components
✔️ Layout, appearance, states, and behaviors
✔️ Email design and handoff with Figma
✔️ Product style guidelines and brand design rollout
Style Guide
Combined the logo, typography, brand palette, and key visuals into a cohesive set of sharable guidelines for cross-department collaboration.
Website Design
Designed a robust website in Figma for a video education experience with course overviews, FAQs, progress tracking, question and test flows, and educational series navigation. Assisted in handoff to development and user acceptance testing. Provided additional flows and experiences as requested.
Splash Pages
Designed additional on-brand splash pages in Figma for specific marketing and retargeting campaigns.
Email Design
Rendered and handed off responsive, developer-friendly email designs in Figma for custom and automatic, behavior-based emails. Reviewed and approved developed builds for distribution.
Results
The Medical Masterclass platform successfully launched with two accredited learning programs and has since supported ongoing participation from healthcare professionals. The cohesive design system streamlined collaboration between design, development, and video teams. The products web flows and brand style positioned the program for future expansion into additional course offerings and medical specialties.
