Q-Challenge

Branding and marketing assets for a novel digital product

In 2024, ReachMD introduced Q-Challenge, an interactive quiz game designed to engage medical professionals through knowledge checks and friendly competition. The product needed a visual identity that fit within ReachMD’s established suite of offerings while standing out as a distinct feature. The challenge was to keep the design professional and credible, while incorporating just enough energy to reflect the game-like nature of the product.

Solution

A logo was created that complemented the ReachMD brand palette and harmonized with existing product logos. Supporting assets included display ads, social graphics, and automated email templates to promote the feature to ReachMD’s professional audience. Careful balance was given to typography, color, and iconography to ensure the style reflected medical authority while hinting at playful interaction.

Responsibilities

✔️ Logo iteration, design, and rollout

✔️ Social media and display ad designs

✔️ Application of brand palette and graphic assets

✔️ Email design and hand off with Figma

Logo Design

Generated designs and incorporated existing product family branding (fonts, colors) in Adobe Illustrator to produce a bold and unique logo.

Marketing Materials

Designed social media graphics and display ads (728x90, 300x250) using Canva.

Email Design

Rendered and handed off responsive, developer-friendly email designs in Figma for custom and automatic, behavior-based emails. Reviewed and approved developed builds for distribution.

Results

Q-Challenge launched as part of ReachMD’s digital platform and app, now serving as a standard product offered to clients. The feature contributes a measurable share of total user engagement, supported by cohesive marketing assets that reinforced its positioning. The brand execution ensured visual consistency across the ReachMD ecosystem while giving the quiz product its own recognizable identity.

You may also like