Solution
Quiz Challenge originated at a small company where I had previously worked, and when ReachMD prepared to relaunch it, I was brought in to lead the rebranding. With the new interface already developed and a new name (Q-Challenge) chosen, my task was to create a fresh logo and cohesive visual identity that could elevate the product’s marketing and in-platform presence.
Having designed both the original interface and logo, I was able to reimagine Q-Challenge with the benefit of firsthand product insight - now applying a broader design skill set and aligning it with ReachMD’s brand system.
Responsibilities
✔️ Logo iteration, design, and rollout
✔️ Style guide creation
✔️ Video template oversight
✔️ Social media and display ad designs
✔️ Email design and hand off with Figma
Logo Design
In the first phase, I created a logo that complemented the ReachMD brand palette and harmonized with existing product logos. I generated designs, incorporated existing branding (fonts, colors) in Adobe Illustrator, and iterated on designs until the final bold, unique logo was approved.
Logo Application
Once finalized, the new logo was rolled out across teams to ensure consistent use throughout the product ecosystem—including IT development, certified education, video production, email marketing, and design. I collaborated with developers to define logo placement and layout within both the website and ReachMD’s new iOS app, ensuring the brand felt native and cohesive across every touchpoint.
Style Guide
Many teams included in the product rollout required more than the logo. For departments like video production and design, I developed a short style guide and distributed it to pertinent teams.
Video Template Guidance
To round out Q-Challenge, I advised on the assets and style of a video template, used for the explanation portion of each quiz. This template was rendered in After Effects by a creative lead in the video production department. I also sent them a video-friendly logo file which they animated into a short intro.
Marketing Graphics
With the logo and deliverable styles squared away, I could start working on art that would draw in our audience. For this step, I created eye-catching social media graphics and display ads (728x90, 300x250) using Canva. Two main designs were chosen with slightly different messaging and graphics, which would be A/B tested for audience response.
Email Design
Lastly, I designed a set of branded email templates to support Q-Challenge promotions and engagement. Some introduced the product to new users, while others announced newly available quizzes. I created responsive, developer-friendly designs in Figma that carried the product’s new branding and incorporated visual elements from the interface, like the signature trophy icon.
Results
Q-Challenge became a successful turnkey product across ReachMD’s website, app, and client offerings. With a strong identity in place, the product launched and began testing product–market fit with both clients and users.
Now played by hundreds of medical professionals, the quizzes contribute a measurable share of total user engagement and extend ReachMD’s brand presence through an engaging, on-brand experience, becoming a model for future gamified content.
