Solution
A complete suite of digital assets was designed, including an event registration page, site banner, social ads, promotional emails, and a downloadable handout. All elements were built using the client’s colors, fonts, and imagery to ensure brand alignment. In addition, custom background and frame graphics were developed for the livestream itself, giving the speaker presentations a sleek, professional look.
Responsibilities
✔️ Application of brand palette, fonts, and imagery
✔️ Application of assets (copy, logos, headshots, agenda)
✔️ Event page layout, appearance, states, and hand off
✔️ Marketing graphics and PDF design
✔️ Email design and hand off
✔️ Livestream graphic creation and management
Marketing Materials
Designed a custom site banner, social ads, and a promotional PDF handout using Adobe Illustrator and InDesign.
Event Landing Page
Created a responsive, on-brand landing page design in Adobe XD and handed off to developers
Livestream / Webinar Graphics
Developed picture-in-picture PNGs (to be layered over the raw stream or applied as needed) for livestream ready files.
Email Design
Rendered email designs in Adobe XD for easy hand-off and developer-friendly assets.
Results
The webinar launched with a consistent and contemporary visual identity across every touchpoint. Attendance goals were met, the livestream presentation was executed smoothly, and the client was satisfied with both the design quality and overall campaign success.
